Week 7: Branding is hard

By Erika Goering,

  Filed under: Degree Project, KCAI, Learning
  Comments: Comments Off on Week 7: Branding is hard

I started applying my visual direction to all of my screens. Some things were brought up in critique, such as the emoticons being redundant for face-to-face communication.


I’ve been wracking my brain, trying to figure out branding. It’s been a really difficult process, and I can’t figure out how to stop overthinking it. (I’m overthinking how to stop overthinking, resulting in my mind imploding.)


After a few days of driving myself crazy, I finally came up with a few names:

  • sign•ify (or signify)
  • lingo
  • gist

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