Erika Goering

Site Outlines & Descriptions

Logo is in a traditional, expected location.
Slideshow showcases previous clients and work. It rotates through images automatically, but there are controls for going forward/backward in the queue.
Blurb has a little bit of basic info about the artist/company, while being visually attractive yet out of the way.
Four columns of content; each with equal dominance.
Navigation is linear and eye-catching (so the user knows where to go), but unobtrusive as to not interfere with the overall composition.

Logo in the usual place.
Big quote area gives a very quick description of who they (the company) are.
3-column grid has squares for content/project previews. Clicking on one of these takes the user to the project’s page.
Navigation is very small, light, and quiet, so the user is drawn towards other elements. However, once the user scrolls down, a new, more bold navigation bar sticks to the top of the browser window.

Logo in the usual place.
Search bar is a tertiary element, where attention is given only when it is needed.
Big image gives a feel for the company’s goals and audience.
Large content area is for large blocks of body text.
Sidebar has secondary content that supplements or complements primary content.

Here’s the key to all my shades of gray and their meaning as far as hierarchy goes: