Experimental typography is an interesting kind of work, where letterforms and words become more than just a way to communicate. They become the communication themselves. I know that’s kind of hard to understand, but so is the webpage I just read. So bear with me, here.
Experiments and processes go hand-in-hand. They both result in a final outcome that leaves the designer more enlightened than before. In the process of experimentation, there is a goal to reach and a method to be explored. Experimental typography isn’t experimental once it’s finished. Because any finished work is no longer an experiment. Got it? Good.
Experiments are meant to be for gaining experience and knowledge about a topic. And the person performing the experiment gains the most knowledge from it, on a very intimate level. This is why it’s important for me to play around with typography and see how things work together when I’m starting a project. I’m experimenting. And I’m learning. And that’s what process is for.