The people have spoken! Gap has decided to keep their old logo because so many people had a passionate hatred for the new one.
Well, that’s not exactly how they worded it… They said they reverted to the old logo because people loved the classic look so much. (Good job seeing the glass half-full, guys.)
The president of Gap Brand North America had this to say:
“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.”
Yeah, I really hope so, Gap.