Type Process and Self-Critique
By Erika Goering,
Filed under: KCAI, Typography3
Comments: Comments Off on Type Process and Self-Critique
So, about my Gertrude Stein book…
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I started out thinking purely about rhythm and emphasizing syllables, but now, I’m starting to get a bit deeper into it. I’m still thinking about rhythm, but now I’m also overlaying words onto words (using transparency) and creating density where words feel the strongest, so that when you flip through to the next transparent/translucent page(s), the dense word still lingers as a strong presence in your mind the way it does in mine.
My ultimate goal has remained consistent; I want to express how I personally interpret the poetry. I feel it like a sort of literary jazz. Lots of syncopated rhythms, variation between soft and hard sounds, with some words drawn out longer and smoother than others.
I’m gonna push this stuff further to make the composition less subtle and more dynamic. Because it’s not subtle in my mind. It’s friggin’ THERE. Like a literary rimshot.
So, here’s some things I’m gonna play with:
- Scale! This is a big one. I’ve got a lot of whitespace, creating a very lightweight, empty kind of feeling. But I don’t feel the poetry as being so light all the time. Some parts are light, but some parts are much heavier. I’m gonna play with weight and scale a bit more. I’m thinking the type size could grow exponentially, like the dynamic intensity of her poetry.
- Orientation/Rotation! Some of her words feel curvy or upside-down. I can’t really describe it better than that. But they need to look like how they feel.
- Case. Changing some really intense-feeling words to be all-caps would definitely add to the feeling of dynamism in the text. But this is not nearly as important as scale.
- Italics. I’m thinking italicizing some more “flowy” words would accurately portray how they sound to me.
- More organized grid structure! What I have now is just a loopy, curvy alphabet soup of poetry. No structure. Like a soggy noodle. Bleh. That needs to change.
- Typeface change? Right now, I’ve got Officina Serif. I might change to something different. Or also use Officina Sans. I just feel like I need some more variation. It’s all kind of one-note right now. And my new school year resolution is to never be one-note and be more daring with my design work. So, yeah. Gonna do that.