The Missing Link: VisCom Process

By Erika Goering,

  Filed under: KCAI, VisCom2
  Comments: Comments Off on The Missing Link: VisCom Process

It just occurred to me that I forgot to post the middle step between my first and last versions of my Smithsonian book.

The critique went pretty well. We decided that the yellowish/goldish/almost greenish color wasn’t right for the work, and that it should change to something bolder and easier to see from far away. Thus the “BSoD blue” that I used in the final version.

We also agreed that the whole system looked a bit softspoken, with all the whitespace and light colors. And the type was a little awkward in some places. So I fixed my type and made it all feel stronger in my last round.

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