Kinetic Type

By Erika Goering,

  Filed under: KCAI, Narrative/Sound&Motion, Typography3
  Comments: Comments Off on Kinetic Type

What’s more appropriate than a kinetic type video about language? Although this post is technically for Narrative in Sound & Motion, it makes sense to also tag it for Type3, because it’s about the appreciation of language and using the meaning of the text to influence the typography.

The most intriguing thing about this one is that I started to notice all the very deliberate curves and turns the blocks of type were making. Then, as I suspected, it zoomed out to show a word made of words. Hooray!

…And then I found this one. Also regarding the degradation of language. But done with a lot more expressive type. Varied typefaces, weights, and sizes make this one quite a bit more interesting than the other one.

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