History of Motion Graphics
By Erika Goering,
Filed under: KCAI, Narrative/Sound&Motion, Read&Respond
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It’s longer than you think.
In a beautiful piece of motion design itself, this video gives a lot of insight on the long, rich history of motion graphics.
Honestly, when I think of motion graphics, I think of all of the contemporary work that’s all around us right now. I tend to forget about the past. But the history of motion graphics is filled with experimentation and discovery.
Motion graphics is all about finding new ways to bring visual information to life.
While it’s easy to forget about, motion graphics (like most any other art form) has its roots in analog media. From the innovators such as Georges Méliès to the cutting edge of firms like MK12, there has always been explorers treading the frontier of moving pictures and embracing an appreciation for and manipulation of the tangible media.
Digital media has paved the way for motion’s explosive growth. So many things now are animated and supplemented by movement. Digital media, as it tends to do, has made the art of movement both more convenient to do and more complex. But in our oversaturated world, it’s easy to forget its importance.
We are lucky to be design students in a time when such exponential growth is taking place. We get to literally watch it morph and change before our eyes. Definitions of “analog” and “digital” are blurred beyond recognition, and we are using every resource we can think of.
In the history of motion graphics, we are living in a very important and influential chapter, filled with innovation, experimentation, and rebellion. But we should always remember where we came from, and fully appreciate every step of the way.