- iPhone software
- Hub (displayed on-site at partner locations)
Community: People who care about the use of animals in their lives.
How the online system is improving an offline activity: The online system facilitates communication between people within the community. It helps to create a dialog between people of varied mindsets and continues a dialog between those of similar mindsets. It also helps to keep track of what the users are doing on their iPhones, aggregating their information and displaying it for other users to see.