Paul Rand links art and design by their common uses of form and content. Without form, there’s no content, and without content, there’s no form.
This video is great because it illustrates what Rand is talking about by using the most basic, simple forms composed in very careful ways (much like our dot compositions from earlier in the semester). Rand says that the elements of design are the language of form, and I think that’s very true. Form doesn’t have a voice unless you give it something to talk about and a way to say it.
A blue circle is just a blue circle, until you make it sit a certain way in a frame or multiply it a thousand times and use scale changes to give a sense of depth. Then you’ve got bubbles in water. You’ve set a scene for a story.
Just like markmaking is just markmaking until you put marks together and give them context. They don’t mean anything until there’s a use for them. And that’s what design is. It’s purpose.
Stefan Bucher is a professional markmaker. He turns marks into drawings, and those drawings turn into characters. Then the characters adopt personalities of their own. He starts with a type of fractal ink blot that creates a framework for his creatures.
Both of these artists are using basic elements of art and design to create compounded elements that start to take their own shape. This is exactly what I am doing with my haiku shapes. I took marks, put them together to make compound marks, then I turned them into a flash video, with movement and dimension.